Visual Design
The visual design of your site should reflect the tone and voice of your brand, and should attract your target audience. Design goes much deeper than a superficial final polish — at its core, it’s about communication. When someone sees your site for the first time, what are you communicating to them?
Research has shown that users will make a snap decision on the quality and legitimacy of your company based on “just a 20th of a second of viewing a webpage.”
If people believe a website looks good, then this positive quality will spread to other areas, such as the website’s content…”Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors,”
- Gitte Lindgaard, author of Attention web designers: You have 50 milliseconds to make a good first impression!. Journal of Behaviour & Information Technology, 2006.
Via BBC.
